Digital Marketing Specialist/Instructional Designer
Work Experience
Digital Marketing
- Responsible for managing various Google AdWords, Bing Ads, and Facebook Ad accounts optimizing and reducing CPC/CPL/CPA. Implemented proper account structure, keyword match type, budgeting, and helping to lower overall CPC by optimizing bidding strategies, keywords, negative keywords, and analyzing data against the defined campaign success metrics to ensure KPI delivery and maintain healthy return on ad spend (ROAS).
- Successfully increasing relevant traffic by 30% through keyword research, negative keywords, A/B Split Testing, use of Ad extensions & setting up remarketing campaigns.
- Built and managed SEO optimized WordPress sites and did competitive keyword research to determine rank ability, finding long-tail, keywords, and new opportunities.
- Optimized meta tags, created SEO optimized content, and built links through guest posting opportunities on high domain authority sites.
- Used Google Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.
- Developed new VSL/Up-Sell videos for various lead funnels that translate to a 20% profit revenue increase over 4 months (facts supported by the on-line analytics reports) in the new onboarding programs for all 4 products lines in the direct sale marketing field.
- Actively tracking conversion rates and making improvements to the websites and landing pages through running multiple dailies A/B split tests and campaigns.
Instructional Designer
- Responsible for the day-to-day operations of the Learning Management System (LMS), actioning service requests, coordinating resolution of system issues, generating reports, assisting learners with troubleshooting issues in accessing and leveraging learning resources, training LMS users according to their specific access levels, and contributing to ongoing system improvements.
- Supporting the IDs with animation/simulations, course development, content video creation, graphic design in projects relating to Learning Technologies e.g. flash conversion.
- Partner with the L&D team to monitor and chase all outstanding assigned mandatory curriculum, reporting deviations to relevant PM directors and supporting them with further remedial actions.
- Work collaboratively with instructional design team members and partner with SMEs and stakeholders to produce engaging and effective learning solutions that incorporate state-of-the-art instructional strategies and techniques.
Employment History (Full-Time Consultant)
RedTown Advertising/ Denver, CO _Apr 20 – Sept 20
Digital Marketing Specialist/Instructional Designer
Sears Inst for Anti-Aging Medicine/ RPB, FL - Sept 19 to March 20
Digital Marketing Specialist/Instructional Designer
Federal Reserve Bank/St. Louis, MO - Oct 18 to Sept 19
Instructional Designer
Goldman Sachs/Manhattan, NY - Jul 18 to Sep 18
Instructional Designer
Konica Minolta/Ramsey, NJ - Jan 18 to Jun 18
Instructional Designer
Target/Minneapolis, MN - Oct 17 to Dec 17
Instructional Designer
Schwan’s Company/Marshall, MN - Apr 17 to Sept 17
Instructional Designer
Estée Lauder Companies, Inc./Manhattan, NY - Apr 16 to March 17
Instructional Designer
NYC-DOE/Brooklyn, NY - Apr 14 to Apr 16
Sr. Developer of On-Line Training Solutions (Instructional Designer)
Citigroup (Financial-Underwriting)/Long Island City, NY - Apr 13 to March 14
Lead Developer/Learning Applications
DTCC/NYC, NY - Jan 07 to March 13
Instructional Designer, Project Manager/LMS Admin
Education
Real-World Education, Digital Media Production and Communications, VR, Sound Engineering, Film/Video Editing, 3D Animation/Modeling, Webmaster, Programing, and Game Development.